“Reinvenciones Sistemas Tipográficos Retrofutura” was a collaborative project between UDEM graphic design students and the MARCO Museum for the Rafael Coronel exhibition. The objective was to create a poster inspired by the exhibition, with 17 selected works displayed at MARCO in January 2013.
The concept for the Retrofutura exhibition poster was centered on Rafael Coronel’s artistic journey rather than focusing on a single piece.
To reflect the different artistic phases showcased in the exhibition, the poster was visually split into two sections. This division was achieved through a typographic shift and two central lines.
Additionally, text and lines were positioned at a 55º angle—an intentional nod to the 55 years between Coronel’s first solo exhibition and his most recent one.
